Awning Renovations at Superdry & Co Flagship Store, Oxford Street
The recover and renovation of commercial awnings, especially those of the traditional Victorian awning variety, requires special skills and experience for it to be carried out safely and professionally. These six large awnings on the Superdry/Dirty Blazer Flagship store, Oxford Street, in London’s West End, required maximum care for their refurbishment to be completed successfully.
The site’s location presented special challenges that had to be overcome regarding access and public safety. Additionally, some of the components, including heavy-duty, steel-sprung rollers, required replacement.
The awnings received new UV-resistant fabric covers in Superdry blue, with complex corporate branding applied using our award-winning RAGS® digital CAD-based design and application process.
Prior to the application of branding, the client was provided with accurate scale renders for approval by our Design Department.
Deans’ own Design facility is based at the factory in East London and is equipped with the latest CAD Design technology, run by a team of highly skilled graphic artists. This Team can take basic branding ideas for the client and translate them into a layout suitable for representing any awning or canopy.
Deans Shop Awnings & Shop Blinds
We first began crafting the Deans Traditional Shop Blind in 1894. Since then it has gone on to become an icon of the British High Street, instantly recognised all over the world.
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