22 carat traditional awnings for The George, Cheltenham


Gold leaf has been used for bespoke branding to the valances of these two  traditional awnings installed by us on the elegant George Hotel in Cheltenham. The 22 carat Gold Leaf has been expertly created, using our unique RAGS® branding process and  hand applied, by our skilled in house applicator.  Gold leaf branding is, by its very nature, more costly than graphics which have been created in ink or paint, However, they pay for themselves many times over by the solidity of design and the fact that the ravages of age and the environment will never dim the shine of genuine gold leaf.

These two  traditional awnings have been constructed from harvested hardwood, sourced only from licensed timber merchants. The timber has then been hand crafted in our joinery shop then sanded and hand painted with a durable water based paint to present a high quality finish. The sombre shade of the selected fabric  has been chosen by the client to contrast sharply with the stark white paint of this historic building. creating an overall image which appears to have stepped straight out of the 18th Century.

Situated in the heart of Cheltenham, the 3-star George Hotel houses an  air-conditioned restaurant serving European cuisine. Offering accommodation in the 4-story building, the venue combines imperial architecture with modern facilities. 24-hour front desk assistance, dry cleaning and room service as well as a luggage storage, a safety deposit box and a car park are available. This smart  hotel  is 7 miles from Gloucester Park  the location is within walking distance of the city centre of Cheltenham and is adjacent to a theatre, a gallery and a museum.

Cheltenham, in the county of  Gloucestershire, is the location of  home to the famous  Cheltenham horse racing Festival which is held over four days every spring. The town is noted for its  Regency buildings, including the Pittville Pump Room, a remnant of Cheltenham’s past as a spa town.

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