Striking branding to the traditional Deans Blind at Rixo, Floral St

The especial feature of these new covers on the awning at Rixo fashion on Floral Street, Covent Garden, are the abstract graphics which reflect the free-spirited atmosphere of the fashion garments presented by this outlet. Created using our very own RAGS® branding process which enables businesses to express their very own style. No longer need you be confined to simple text branding on your awning, with our exclusive application process the entire cover may now become a graphic of your business philosophy. Awning branding will never be the same again.

RIXO’s aim is to evoke a free spirit in all their wearers, filling a gap in the contemporary market with easy-to-wear, feminine shapes and high-quality materials. Inclusive styles which empower, RIXO create a fusion of original hand-painted prints and timeless silhouettes to flatter every woman, irrespective of age, season, size, nationality or time of day.

Floral Street is a street located in the Covent Garden area of London. It runs east from Garrick Street to Bow Street and contains a number of fashion stores, including Rixo. Originally known as Hart Street the name   changed to its current form in 1895 reflecting the market trade. However, the street itself was more commonly used by tradesmen associated with the fruit market. Originally the street was a cul-de-sac and, at its peak during the 18th century, there were no fewer than eleven pubs on the road and many houses of ill repute!

The main point of architectural note is the helix-shaped walkway which connects the Royal Ballet School with the main opera house building. It was designed by Wilkinson Eyre to represent the fluid grace of a prima ballerina.

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