Branded awnings at Bubba Gump, London


Branded awnings have been around since well before the 1900’s and Deans old records show some great examples of branded awnings. A typical job found in one of our 1897 order books requires the text “A. Gardiner and Daughters, Wire maker and Birdcage Manufacturer”, not much demand for this type of business today I imagine. The traditional Deans shop blind was always covered in an ecru cotton duck canvas and the awning box was painted purple brown. Further study of the order book shows that these were the only options available. So, rather like the Henry Ford standard, “you can have any colour so long as it is black” then all Deans branded were in ecru fabric, with a purple brown box and black writing. It seems purple brown was used extensively on Victorian shop fronts which, together with the eponymous Brunswick Green,  must have created a fairly dull streetscape. Today of course your colour choice is limited only by the Pantone paint chart and graphics can be from the most basic standard text to full four colour graphics.

An example of how far we have come with branded awnings can be seen on the examples we have made for The Bubba Gump Shrimp Co. in Coventry Street, London which feature striking blue canvases with complex logos which are only possible with the very latest graphics facilities we employ in our art department.

The first Bubba Gump Shrimp Co. Restaurant opened in 1996 on Cannery row in Monterey, California, anyone who reads John Steinbeck will know all about Cannery Row. They have since grown to include many notable locations throughout the United States and internationally. At the core of the Bubba Gump  chain of seafood restaurants  is a commitment to provide a casual environment where everyone can enjoy a great meal and have some fun too. The menu features shrimp, of course, and  once you’ve had one of their margaritas hand-shaken at your table, you’re sure to be a fan.

Coventry Street, off Piccadilly Circus, is well known for restaurants and other commercial venues but, in 1922 on April 16 it accounted for a much more sinister, but thankfully brief, notoriety and the scene of a terrible crime.  Three people were stabbed in the neck at different times during the day. The story was picked up by the tabloid press at the time and was branded “The Vampire murders of Coventry Street”. Nothing of the like ever happened again and the mystery has remained unsolved to this day.

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